The World Travel & Tourism Council (WTTC) has unveiled eight strategic priorities to address key challenges facing global tourism, including visa complexities, workforce shortages, sustainability pressures and uneven technology adoption. Developed through consultations with more than 200 industry leaders, the roadmap will guide the organisation’s advocacy and policy agenda. Gloria Guevara, President & CEO, WTTC, said, “Lasting progress is only possible when the public and private sectors move forward together,” underscoring the need for stronger collaboration to drive long-term sector growth.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.