Addressing a staggering attendance, Union Tourism Minister Gajendra Singh Shekhawat commended FHRAI for bringing Kashi into sharper focus and underscoring the rising prominence of tier I and tier II cities in India’s tourism ecosystem. He called for a more strategic approach to destination marketing, backed by powerful industry support that can showcase India’s diverse attractions and create wider opportunities across the tourism value chain. “We need to market our destinations through compelling storytelling, which will, in turn, stimulate local economies and create greater opportunities for all stakeholders,” he said.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.