AI-enabled B2B event marketplace Spalba has entered Vietnam with the signing of Angsana Lăng Cô and Banyan Tree Lăng Cô, as the company looks to tap into the country’s growing MICE (Meetings, Incentives, Conferences and Exhibitions) market and build a larger presence across Southeast Asia.
The Vietnam entry forms part of Spalba’s broader APAC expansion strategy, with the company targeting 100% growth this year and plans to extend its footprint to more than 80 cities globally. Spalba is also working toward building a network of over 100,000 active event spaces by 2027, with Southeast Asia expected to play a key role in that growth. Vietnam’s emergence as a manufacturing and corporate hub, combined with rising tourism and international business travel, has strengthened its standing as a MICE destination, with Ho Chi Minh City in particular becoming a major market for conferences, incentives and corporate events, drawing growing interest from international planners.
Spalba sees a clear opportunity to address the largely manual pre-event planning process that currently dominates the Vietnamese market. According to the company, venue discovery alone can take between two and four weeks, with planners often relying on phone calls, physical site visits and multiple rounds of coordination before finalising a venue. Vishal Puri, Co-Founder of Spalba, said Vietnam represents more than just a new geography for the company, describing it as an opportunity to participate in the next phase of how the region’s event infrastructure is built. He noted that as corporate and MICE activity becomes increasingly cross-border, the industry requires infrastructure that makes venues discoverable, comparable and actionable without requiring planners to be physically present at every stage, adding that the future lies in moving from fragmented venue discovery toward a connected operating layer for the entire event ecosystem.
Central to Spalba’s offering is its digital twin technology, which allows planners and corporate clients to virtually explore venues, assess spaces and visualise layouts before travelling for an in-person site visit. The company says this technology can help properties reduce sales cycles by up to 60%. The platform also includes event mock-up tools and Praloop, its AI-powered project management platform, aimed at consolidating more of the event planning workflow onto a single digital layer.
In the near term, Spalba will serve the Vietnam market through its existing Singapore and India hubs, with specialised teams conducting on-ground 3D shoots at properties—a digitisation process that typically takes between two and four days per property. The company plans to onboard additional premium venues across Vietnam as it builds greater market density, and will evaluate establishing a local presence as operations scale further. The Vietnam entry reflects Spalba’s wider APAC expansion strategy, as it continues building connected digital infrastructure for venues, planners and vendors across Southeast Asia.