Auxilia Networks has expanded their presence in the Nordics and announced a collaboration with one of the leading tour operators in that region, Iceland-based YOUR FRIEND IN REYKJAVIK (YFIR).
Auxilia Networks will represent YFIR in India, focusing on trade engagement and training, marketing promotions and PR.
For 12 years, YFIR has been welcoming travellers from around the world, providing award-winning tours and travel services for travel agencies, corporate clients, and event planners.
Valur Heidar Saevarsson, CEO & Founder, YFIR, said, “We’ve been building towards India for a while and wanted to do it properly — with the right partner who truly understands the market. In Auxilia we found exactly that. Iceland offers Indian travellers something genuinely different: raw nature, Viking heritage, the midnight sun and the Northern Lights. With Auxilia’s network and expertise behind us, we’re confident we can bring that story to the Indian trade in a way that converts into real bookings.”
Paramjit Bawa, Founder & Principal, Auxilia Networks, “Hot on the heels of our association with the Nordic Tourism Collective earlier this year, we are now delighted to welcome to the Auxilia family, premium Nordics tour operator Your Friend In Reykjavik. In keeping with our vision of only associating with top quality partners for the benefit of our valued Indian trade fraternity YFIR is a prefect addition to our portfolio, being widely acknowledged as the best of its kind in the Nordic region for several years. We are excited by this collaboration and look forward to connecting our trade colleagues in India with YFIR to support their outbound business to that part of Europe.”