Cleartrip, a Flipkart Company, has launched ‘Elite’, India’s only loyalty programme designed to alleviate travel anxiety for its loyal members. For most Indian travellers, booking a trip is only half the job done, and it comes with its own uncertainties. Elite is built to eliminate that anxiety entirely. Two bookings in 12 months. No Fees. No Tiers.
Elite addresses two of the most common compromises travellers make. First, the fear that a change in plans will make a booking expensive to alter. Second, the tendency to compromise on hotels or experiences after spending more on flights. By combining a low-cost flexibility benefit with hotel savings, Elite aims to help members book with greater confidence and choose more of the travel experience they actually want. Elite is intended as a starting point for a broader travel membership proposition.
Manjari Singhal, Chief Growth and Business Officer, Cleartrip, said, “Travel should be a source of joy. Yet we constantly see travellers making trade-offs or being filled with anxiety. What if my plans change? Flight prices are so high, I’ll have to compromise on my choice of hotel. Launching Elite is our way of taking away some of these user pain points and helping travellers make fewer compromises on their hotel and travel choices.”
She further added, “Over time, the idea is to make Elite more personalised, using travel behaviour and preferences to offer relevant support before, during and after a trip. The longer-term ambition is to become a more proactive travel partner: one that helps customers discover, plan and re-plan experiences that fit their needs, not just reward them after they spend.”