Premium ferry operator Nautika has launched a new advertising campaign featuring actor Shreya Dhanwanthary, highlighting its island travel experience as travel to the Andaman & Nicobar Islands gains popularity among Indian travellers.
Known for her performances in The Family Man, Scam 1992 and Mumbai Diaries 26/11, Dhanwanthary features in the campaign showcasing Nautika’s high-speed catamarans, onboard comfort and ferry connectivity between Port Blair, Havelock and Neil Island.
The campaign also highlights Nautika’s technology-led passenger experience, including its QR-based boarding system. The scan-and-go process is designed to replace manual verification and make boarding quicker and more convenient during periods of high passenger movement.
According to Nautika, the campaign reflects the changing expectations of travellers, who are increasingly seeking convenience and comfort alongside destination experiences. Reliable ferry connectivity is particularly important in the Andamans, where visitors often explore multiple islands during a single holiday.
Anoop Kumar, Partner & Director, Nautika, said the association with Dhanwanthary forms part of the company’s effort to introduce its experience to a wider audience. He added that the actor’s presence helps communicate the brand’s focus on ease, comfort and technology.
The campaign is part of Nautika’s broader effort to build awareness of premium ferry travel and position the journey between islands as an integral part of the holiday experience. The company aims to strengthen its connection with mainstream travellers as the Andaman tourism ecosystem continues to evolve.