Domestic travellers continue to dominate Jammu & Kashmir’s tourism landscape, accounting for nearly 95 per cent of total visitor arrivals, according to Director Tourism Kashmir, Syed Qamar Sajad. The remaining five per cent comprises foreign tourists, whose numbers are gradually recovering after a temporary slowdown triggered by global geopolitical developments.
Tourism authorities are now working on a long-term strategy that balances infrastructure expansion with environmental conservation, alongside consultations with industry stakeholders across Jammu and Kashmir. The roadmap aims to strengthen visitor facilities, improve connectivity and promote sustainable tourism without compromising the region’s ecological assets. Officials believe these measures will help the Union Territory maintain growth momentum while gradually diversifying its source markets and increasing the contribution of international tourism in the years ahead.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.