Sheetal Munshaw, Director, Atout France India, said France is shifting its tourism strategy towards value over volume with a strong focus on sustainable and premium travel experiences. “Our global objective for 2030 is to increase tourism revenue from €77 billion in 2025 to €100 billion, while positioning France as a global leader in sustainable and premium tourism,” she said. Munshaw added that France is promoting premium and offbeat experiences beyond traditional itineraries. Atout France India will host its flagship B2B showcase, Explore France, in Delhi this September.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.