The Indian Association of Tour Operators (IATO) has renewed its appeal for the restoration of the Marketing Development Assistance (MDA) scheme, arguing that financial support for overseas promotion is crucial to reviving inbound tourism and increasing India’s foreign exchange earnings. Speaking ahead of the association’s annual convention in Visakhapatnam from 10–12 September, IATO President Ravi Gosain said IATO is in discussions with the Ministries of Tourism and Commerce to reinstate marketing incentives and support participation in international trade fairs. He noted that the proposal has been forwarded to the Ministry of Finance and, if approved, could significantly strengthen India’s global tourism promotion efforts. IATO also announced the convention theme, ‘India: The World’s Next Tourism Opportunity’, reflecting the industry’s view that shifting global travel patterns present India with a unique opportunity to attract more international visitors. The association plans to submit a white paper with policy recommendations to the government following the convention.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.