The Korea Tourism Organization (KTO) New Delhi Office successfully hosted the Korea Tourism Roadshow 2026 in Ahmedabad on 28th October and Mumbai on 4th November, bringing together key stakeholders from India’s travel trade and tourism industry to explore new business opportunities and strengthen tourism ties between India and South Korea.
The roadshow was attended by several distinguished guests and industry representatives, including Hyundo Hong (Consulate General of the Republic of Korea), Himanshu Patil and Mahendra Vakharia (OTOAI), Burjis Mehta (SKAL), Harshvardhan Singh Rawat (IRCTC), Shivadatta Shrikant Wagle (NIMA), Sharukh Shroff (ETOAI), and Dr. Eunjoo Lim (IKC, Pune).
Addressing the gathering, Himanshu Patil, President, OTOAI, highlighted the strong India–Korea friendship and tourism ties, appreciating KTO’s efforts to strengthen bilateral tourism collaboration and create new opportunities for the travel trade.
The roadshow offered Indian travel partners an immersive glimpse into Korea’s diverse tourism experiences, spanning leisure, MICE, educational, cultural, luxury, wellness and wedding tourism. From family holidays and student learning journeys to corporate incentive tours and destination weddings, the presentations highlighted how Korea caters to a wide spectrum of Indian travellers. Special emphasis was also placed on Korea’s vibrant K-culture, culinary experiences, K-beauty, rich heritage, contemporary attractions and unique regional destinations, inspiring partners to explore new itineraries and opportunities for the Indian market.
During the event, KTO introduced its dedicated support initiatives for the Indian market, including the MICE Support Program 2026, the Edu Tourism Support Program 2026–2027, and the Korea Group Visa facility. The presentations outlined the customized benefits, financial assistance and visa facilitation available to eligible groups, highlighting KTO’s commitment to supporting Indian travel partners and creating more opportunities for group travel to Korea.
Speaking on the occasion, Yoonmi Cho, Director, Korea Tourism Organization (KTO), New Delhi Office, said:
“India is an increasingly important market for South Korea, and we are delighted to see the growing interest among Indian travellers in discovering Korea. From its rich cultural heritage and scenic landscapes to modern attractions, K-culture, shopping, wellness and culinary experiences, Korea has something for every traveller. We are particularly encouraged by the 21% growth in Indian visitor arrivals from January to September 2026. With enhanced connectivity, including daily flights between Delhi and Seoul operated by Korean Air and Air India, we look forward to welcoming more Indian travellers. Through this roadshow, we aim to strengthen industry partnerships and create greater opportunities across leisure, education, culture and MICE tourism.”
The roadshow also featured a presentation by Korean Air, highlighting air connectivity between India and South Korea. The presentation covered the daily Delhi–Seoul service operated by Korean Air.
Another key highlight was the showcase of the upcoming Jeju Olle movie, featuring Indian actress Anushka Sen. Through this film initiative, KTO’s New Delhi Office aims to bring Jeju Island closer to Indian audiences by showcasing its picturesque landscapes, coastal trails, natural beauty and unique local experiences. The initiative reflects KTO’s efforts to leverage Indian cinema and popular culture to create greater awareness and interest in Korea’s regional destinations, particularly Jeju Island.
The roadshow also served as a platform for meaningful engagement between Korean tourism representatives and Indian travel trade partners, encouraging networking, knowledge exchange and future business collaborations. Through these initiatives, KTO reaffirmed its commitment to strengthening tourism exchanges between India and South Korea and welcoming more Indian travellers to experience the diverse offerings of Korea.