States should consider offering incentives and subsidies to encourage entrepreneurship and investment in hospitality, according to Suman Billa, Additional Secretary and DG, Tourism. He said the Prime Minister had stressed that while putting money on the table is important, removing friction from the investment process could be more effective in encouraging entrepreneurs to invest.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.