Madhya Pradesh’s Safe Tourist Destination for Women (STDW) initiative has received international recognition after UN Women India Country Representative Shoko Ishikawavisited the programme and commended its role in making tourism safer, more inclusive and community-led. Her endorsement highlights the state’s efforts to integrate women’s leadership, entrepreneurship and financial independence into the tourism value chain.
During the visit, women participants showcased handcrafted souvenirs, fabric jewellery and locally made artworks developed through skill-building programmes, demonstrating how tourism is generating sustainable livelihoods for local communities. For the travel trade, the initiative enhances Madhya Pradesh’s positioning as a responsible and inclusive destination, aligning with the growing demand for community-based and sustainable tourism experiences. The recognition from UN Women is expected to strengthen the state’s destination branding while encouraging tourism stakeholders to adopt gender-inclusive practices that create shared economic benefits and enrich visitor experiences through authentic local engagement.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.