Visa lead times and extended booking windows remain obstacles to cruise sales in India, alongside limited product awareness and agent confidence, according to STIC Travel Group. Isha Goyal, Executive Director & CEO, STIC Travel Group, said customers can be reluctant to plan long-haul holidays months in advance, while agents need greater clarity on cruise positioning and pricing to recommend unfamiliar products. To address these issues, STIC is investing in brand training, webinars, trade resources, and direct support for enquiries. The company is working with trade partners to improve product understanding and broaden the market for river, small-ship, luxury and expedition cruises.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.