Saudi Arabia’s growing focus on tourism is creating new opportunities for the Indian travel trade, with representation partnerships playing a key role in building market awareness and distribution.
Viva Voyages has announced a strategic partnership with ONEDAR DMC, Saudi Arabia, under which it will represent the destination management company in India. The move comes as Saudi Arabia continues to expand its outreach in the Indian market.
Strengthening India outreach for Saudi Arabia
The partnership will see Viva Voyages promote ONEDAR DMC’s offerings to the Indian travel trade, focusing on increasing awareness and facilitating access to Saudi Arabia’s tourism experiences.
Saudi Arabia has been positioning itself as a multi-faceted destination, combining heritage, nature and modern attractions, and is increasingly targeting India as a key source market.
Expanding representation portfolios
For Viva Voyages, the collaboration reflects a broader strategy to expand its portfolio across emerging destinations. The company, which operates out of Delhi and Mumbai, works with international partners on market development and trade engagement in India.
Growing demand for new destinations
The partnership comes at a time when Indian travellers are showing increased interest in newer and less traditional destinations. Saudi Arabia, in particular, has been gaining traction with its evolving tourism offerings across leisure, events and cultural travel.
Commenting on the development, Viva Voyages said, “We are proud to partner with ONEDAR DMC and represent Saudi Arabia… We look forward to unlocking new opportunities and driving demand from the Indian market.”
Focus on trade engagement
The collaboration is expected to focus on trade outreach, partnerships and targeted promotions aimed at positioning Saudi Arabia within the Indian outbound travel landscape.
With India emerging as a high-potential market, such partnerships are likely to play a key role in shaping how destinations like Saudi Arabia are distributed and sold through the travel trade.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.