Alliance Hotels & Resorts has strengthened its premium hospitality portfolio by onboarding Mumbai’s iconic Sea Princess Hotel, marking another expansion move as India’s hospitality sales and marketing sector scales up to meet rising leisure, corporate and MICE demand. Located on Juhu Beach, the recently renovated hotel offers upgraded rooms with Arabian Sea views and enjoys strategic proximity to Mumbai International Airport, Andheri and Bandra-Kurla Complex (BKC). Under the partnership, Alliance will drive nationwide sales, marketing and brand visibility for the property across leisure, corporate, MICE and individual business travel segments. The move comes as hotel operators increasingly rely on specialised sales and marketing alliances to improve market penetration amid India’s hospitality growth. Alliance, which says it has over two decades of hospitality marketing experience, also announced plans to add partner hotels in Chennai, Mahabalipuram and Sri Lanka, signalling continued regional expansion.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.