Underlining the role MICE segment plays, Suman Billa, Additional Secretary & Director General, Ministry of Tourism, Government of India, says, “When we attend events, our understanding of their impact is often anecdotal. Studies like these bring in data, rigour, and measurable outcomes. Today, exhibitions are not merely industry gatherings; they are engines and accelerators of economic growth, as well as platforms for market intelligence.”
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.