The real return on investment from an exhibition often begins after the exhibition floor closes, with suppliers needing to convert meetings into lasting business relationships. At the TravTalk Think Tank, Anshu Sharma, Founder, Holiday Tribe, said one of the industry’s biggest weaknesses is post-event engagement. “This is one of the biggest missing links. Most suppliers are in the process of collecting visiting cards. Even if you had a productive conversation, the follow-ups are not happening.” Panellists agreed that exhibitors who invest in structured follow-up and AI-powered CRM tools are likely to see significantly better business outcomes.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.