West Bengal has unveiled an ambitious plan to strengthen its meetings and events sector by setting up a dedicated MICE Promotion Bureau in 2026–27. The initiative aims to position Kolkata as eastern India’s leading destination for conferences, exhibitions, and corporate events while boosting tourism-led economic growth. Dr Shankar Ghosh, Minister-in-Charge, Tourism & Parliamentary Affairs, Government of West Bengal, said, “We have set a target of making Kolkata the MICE hub of eastern India by organising at least 2,000 events and generating business worth ₹2,000 crore. This initiative will create new opportunities for the tourism and hospitality sectors while strengthening the state’s position in the business events market.”
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.