Surviving a severe market crisis requires a strategic blueprint that goes far beyond mere survival, according to Rajesh Magow, Co-founder, MakeMyTrip. Addressing travel leaders at FAITH Conclave 2026, Magow emphasised that maintaining unwavering conviction in long-term market fundamentals is the vital first step to weathering any macroeconomic storm.
To successfully navigate existential threats, travel businesses must secure a healthy financial runway and actively pivot from defense to offense. Rather than passively waiting out a crisis, resilient organisations should utilise downtime for aggressive capability building, strategic partnership development, and new product incubation.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.